Remixd Acquired by Global
Last week we announced that Remixd has been acquired by Global, Europe’s largest radio company. The technology will be integrated into DAX, Global’s digital audio advertising platform.
How it started
The idea for Remixd came from a simple frustration. I was walking somewhere while trying to read an article on my phone. It wasn’t working. I thought: why can’t I just listen to this instead?
So I started building. The concept was straightforward: create something publishers could embed on their pages that would convert their articles to spoken audio, let users listen, and run ads (pre-roll, mid-roll) to generate incremental revenue. Publishers already had the content. They just didn’t have an easy way to turn it into audio.
I built the MVP, then assembled a team around it. We built out the production product, got connected to audio DSPs for programmatic demand, and started signing publishers. USA Today Sports, Fast Company, Tribune Publishing, Future Publishing, and Dennis Publishing all came on board.
Building the team
As the company grew, my time was split between Remixd and my work at Consumable. Mark Levin, CEO of Consumable, was supportive. He gave me the flexibility to pursue both and invested in Remixd. To run Remixd full-time, we brought in Chris Rooke as CEO, and Michael Cascio to lead publisher development. Chris took over the day-to-day operations while Michael built out our publisher relationships, which is how we landed USA Today Sports, Fast Company, and the rest.
Why Global
Global operates DAX, one of the largest digital audio advertising platforms. They have reach across the US, UK, and Canada. For Remixd, joining Global means access to a much larger sales organization, deeper advertiser relationships, and the infrastructure to scale.
From Global’s perspective, Remixd fills a gap. They have the demand side figured out. What they needed was a way to help publishers create more audio inventory. That’s what Remixd does. A publisher with written content can now turn that into audio and monetize it through DAX.
Les Hollander, CEO at DAX North America, put it well: “This technology means digital publishers can meet the growing consumer demand for audio and publisher need for improved ad monetization.”
What’s next
Remixd will be integrated into DAX, giving publishers across the US, UK, and Canada a turnkey way to convert their written content into monetized audio. Global’s sales team and advertiser relationships will accelerate what we started.
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