David Naffis

David Naffis

I build software, mostly in advertising and media

I’m the Co-Founder & CEO of Adwave, an AI platform that makes TV advertising accessible to small businesses. Adwave is also home to Waverunner (multichannel performance advertising), Wavemaker (AI video generation), and Waveband (self-serve DSP for agencies and brand teams).

Alongside Adwave, I’m building a handful of other ventures under Improbable Ventures: Vidiyo (a FAST platform where anyone can run their own free, always-on channel), Splatchat (video chat with AI characters), and Gatherd (party invitations that arrive as text messages).

Previous companies: VideoByte (CTV adtech, acquired by Kargo in 2023), Remixd (AI audio, acquired by Global UK in 2021), and Intridea (technology consultancy, acquired by Mobomo in 2015). I was a Presidential Innovation Fellow in the Obama White House in 2014.

Beyond work, I like to make stuff (woodworking, CNC, 3D printing, electronics, software) and occasionally write about technology and building companies.

I’m also available for a limited amount of outside work: advising on AI, and building products end to end, solo, in weeks. If you have an idea and want it built, see how to work with me.


Recent Posts

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  • A Grok Bot Self-Portrait

    I built a bot for 3D design, printing, and CNC work. Then I asked it to make Grok Bot.

  • Waveband

    A self-serve DSP for agencies and brand teams. Seven channels, one seat, published economics, Autopilot only where you turn it on.

  • Waverunner

    Performance advertising on autopilot from a single URL. One daily budget across web, TV, Google, Meta, and Reddit. Measured on your site.