Waveband

Waveband is a self-serve demand-side platform we built as part of Adwave. One seat buys CTV, display, online video, audio, native, mobile in-app, and DOOH. Your brand on the console, a published take rate, and measurement you own. Stay hands-on by default. Turn on Autopilot only where you want help with the hourly work.

Most mid-size agencies and in-house teams don’t get a real programmatic seat. They get a waiting list, a spend minimum, a rented desk, or a tool that won’t show how decisions get made. Waveband is the opposite of that stack. No enterprise contract to start. Spend minimum is zero. The take rate starts at 12% and ratchets toward at-cost as you scale. White-label means client portals can live on your domain, under your themes, with branded exports.

You pick the channels and the limits. Full targeting and creatives per format, one budget and one report. Autopilot is off until you enable it, and when it’s on it stays inside guardrails you write: CPA caps, pacing, frequency. Every automated change lands in an audit log, so when a client asks why a bid moved, the answer is a timestamp, not a shrug.

Measurement runs through Waveband Signal: your pixels, your site tag, your identity graph, independent of the platforms being measured. The REST API does everything the console does. MCP is there for teams that want agents on the same seat, with spend ceilings.

Waveband also ships Waveforms, sixteen in-slot HTML5 attention formats (Ripple, Surge, Crest, and the rest) that traffic as standard display. Live Studio previews, no page takeovers.

Adwave started by making TV advertising accessible to businesses that could never afford an agency. Waverunner took that idea across every performance channel for a business that pastes a URL and wants autopilot. Waveband is the seat for the people who already buy media for a living and want the rails without the enterprise gatekeeping.

Try it: waveband.adwave.com.

Related: What Used to Take a Team.